Companies
Player companies: founding at level 10, staff effectiveness, pricing and demand, loyalty, ads, stars, premises and every company type with its specials.
- Found from level
- 10
- Join from level
- 3
- Company types
- 12
- Staff
- 5 to 30
A company is a player-run business. A director founds it, hires players into positions and sets their wages, an ad budget, product prices and stock. Through the day customers buy its products; at every New Day wages and ads are paid, loyalty moves and the company's stars are updated from its last seven days of trading profit.
A company's sales figures are private: only its director sees the books.
Founding and size
Founding needs level 10, no city job, and the type's price. A company starts with 5 staff slots; each expansion adds 2 for $150,000, up to 15. Past that, bigger premises (bought from the company vault) hold more staff and earn more per worker.
| Premises | Cost | Max staff | Revenue |
|---|---|---|---|
| Rented unit | Included | 15 | 1x |
| Street front | $5,000,000 | 18 | 1.15x |
| Two floors | $25,000,000 | 21 | 1.3x |
| Own building | $100,000,000 | 25 | 1.5x |
| City block | $250,000,000 | 28 | 1.75x |
| Harbor tower | $500,000,000 | 30 | 2x |
Staff effectiveness
Each employee adds effectiveness, and total effectiveness drives how many customers come in:
stats = 20 x log10(1 + (primary work stat + secondary / 2) / 10)
settled in = +1 per day at the company, up to +10
addiction = -1 per 10 points of addiction
inactivity = -5 per day idle after the first 2
merits = Dedication merit levelEach position has a primary and a secondary work stat. Every New Day each paid employee gains +1 primary and +0.5 secondary, and company job points equal to the company's stars, which they spend on its active specials.
Selling
Every type sells two products at a street price (what customers expect to pay). Each unit sold uses one unit of stock that the director bought from the vault. Pricing changes how much sells:
| Price vs street | Units sold |
|---|---|
| 50% | 264% |
| 75% | 150% |
| 90% | 116% |
| 100% | 100% |
| 110% | 92% |
| 125% | 67% |
| 140% | 30% |
| 150% | 0% |
Underpricing brings more customers, up to 3x. At 150% of street or more, nobody buys. Stock caps sales: storage holds about 3 days of custom, and an empty shelf is lost custom. A new company starts with 25% of its storage stocked.
Loyalty
Loyalty adds up to 20% more customers. Selling at or below the street price with full shelves builds it to the maximum in 60 days. Pricing more than 15% over street loses all of it in 30 days, and running out of stock wears it down too.
Advertising
ad boost = 40% x budget / (budget + $25,000)| Daily ad budget | Extra customers |
|---|---|
| $0 | +0% |
| $5,000 | +6.7% |
| $25,000 | +20% |
| $100,000 | +32% |
| $500,000 | +38.1% |
Stars
Stars come from the sum of the last seven days of trading profit (sales minus the stock sold). Stars unlock specials and raise the director's daily work stat gains.
| Stars | Weekly profit | Director gains a day |
|---|---|---|
| 1 | - | +2 |
| 2 | $120,000 | +4 |
| 3 | $360,000 | +8 |
| 4 | $840,000 | +14 |
| 5 | $1,680,000 | +20 |
| 6 | $3,000,000 | +24 |
| 7 | $4,800,000 | +28 |
| 8 | $7,200,000 | +32 |
| 9 | $10,800,000 | +36 |
| 10 | $15,600,000 | +40 |
Company types
| Type | Price | Positions | Products (street price) |
|---|---|---|---|
| Noodle Bar Steam, broth and gossip. Cheap to run, steady money. | $250,000 | Cook (Labor, Endurance) Server (Endurance, Intellect) Cashier (Intellect, Endurance) | Noodle bowl $14 Harbor tea $4 |
| Fight Gym Rent out ring time and sell memberships to people who want to hurt people. | $600,000 | Coach (Endurance, Labor) Trainer (Labor, Endurance) Front Desk (Intellect, Endurance) | Ring hour $60 Day pass $25 |
| Corner Pharmacy Prescriptions, painkillers and a back room. | $450,000 | Pharmacist (Intellect, Endurance) Technician (Intellect, Labor) Stock Clerk (Labor, Endurance) | Painkillers $30 Dressing kit $18 |
| Private Security Guards for hire. Some of them even guard things. | $800,000 | Guard (Endurance, Labor) Dispatcher (Intellect, Endurance) Installer (Labor, Intellect) | Guard shift $400 Alarm install $900 |
| Freight Logistics Containers in, containers out, questions never. | $700,000 | Driver (Endurance, Labor) Loader (Labor, Endurance) Route Planner (Intellect, Labor) | Pallet run $250 Express crate $600 |
| Law Firm Billable hours and creative interpretations. | $900,000 | Lawyer (Intellect, Endurance) Paralegal (Intellect, Labor) Court Runner (Endurance, Intellect) | Consultation $350 Bail filing $1,200 |
| Nightclub Velvet ropes, loud bass and very full pockets. | $650,000 | Bartender (Endurance, Intellect) Bouncer (Labor, Endurance) Promoter (Intellect, Endurance) | Cover charge $30 Cocktail $18 |
| Tune Garage Body work, engine work and work nobody writes down. | $550,000 | Mechanic (Labor, Intellect) Painter (Labor, Endurance) Parts Clerk (Intellect, Labor) | Tune-up $300 Tyre set $500 |
| Cyber Cafe Cheap coffee, fast lines and nobody asking what you download. | $500,000 | Sysadmin (Intellect, Labor) Barista (Endurance, Labor) Floor Manager (Intellect, Endurance) | Hour online $8 Energy drink $6 |
| Flower Stall Orchids by the bucket, and a cooler nobody looks inside. | $200,000 | Florist (Intellect, Endurance) Picker (Labor, Endurance) Courier (Endurance, Labor) | Bouquet $35 Single rose $6 |
| Detective Agency Cheating spouses, missing cargo, and the occasional honest client. | $750,000 | Investigator (Intellect, Endurance) Tail (Endurance, Labor) Records Clerk (Intellect, Labor) | Background check $500 Tail job $1,500 |
| Print Shop Flyers, menus, business cards and very convincing paperwork. | $350,000 | Pressman (Labor, Endurance) Designer (Intellect, Endurance) Binder (Labor, Intellect) | Flyer run $120 Business cards $40 |
Specials
Active specials cost company job points; passive ones apply to every employee once the company has the stars.
| Type | Stars | Special | Effect | Cost |
|---|---|---|---|---|
| Noodle Bar | 1 | Staff meal | +150 Mood | 2 points |
| Noodle Bar | 4 | Double espresso | +5 Nerve | 5 points |
| Noodle Bar | 8 | Well fed | Passive: +3% max Health | Passive |
| Fight Gym | 2 | Ice bath | +250 Mood | 4 points |
| Fight Gym | 5 | House program | Passive: +3% gym gains | Passive |
| Fight Gym | 9 | Champion's routine | Passive: +3% more gym gains | Passive |
| Corner Pharmacy | 1 | Free samples | 2x Bandage | 3 points |
| Corner Pharmacy | 5 | Clinical grade | Passive: +10% medical item strength | Passive |
| Corner Pharmacy | 7 | Prescription pad | 1x Trauma Pack | 10 points |
| Private Security | 3 | Body armor fitting | Passive: +3% Guard in fights | Passive |
| Private Security | 6 | Surplus vest | 1x Kevlar Vest | 20 points |
| Private Security | 9 | Threat assessment | Passive: +3% Finesse in fights | Passive |
| Freight Logistics | 3 | Excess baggage | Passive: +2 travel carry | Passive |
| Freight Logistics | 6 | Priority boarding | Passive: -10% flight time | Passive |
| Freight Logistics | 8 | Lost shipment | 1x Smuggler's Suitcase | 30 points |
| Law Firm | 2 | Bail bond | Walk out of jail | 6 points |
| Law Firm | 5 | Retainer | Passive: -15% jail time, -20% bail | Passive |
| Law Firm | 8 | Friendly judge | Passive: +10% bust success | Passive |
| Nightclub | 1 | Comp drinks | 1x Dockside Rum | 3 points |
| Nightclub | 4 | Crowd reader | Passive: +4% Pick & Lift success | Passive |
| Nightclub | 7 | VIP list | +400 Mood | 6 points |
| Tune Garage | 2 | Pit crew | Passive: +10% racing skill gains | Passive |
| Tune Garage | 5 | Spare tyres | 1x Racing Tyres | 12 points |
| Tune Garage | 8 | Off-book turbo | 1x Turbo Kit | 20 points |
| Cyber Cafe | 2 | Night pass | +3 Nerve | 4 points |
| Cyber Cafe | 5 | Study rooms | Passive: -10% course time | Passive |
| Cyber Cafe | 8 | Spoofed headers | Passive: +4% Phish success | Passive |
| Flower Stall | 1 | Fresh cut | +200 Mood | 2 points |
| Flower Stall | 4 | Buttonhole | 1x Kestrel Orchid | 6 points |
| Flower Stall | 7 | Green fingers | Passive: +5% max Mood | Passive |
| Detective Agency | 3 | Stakeout | Passive: +3% Agility in fights | Passive |
| Detective Agency | 6 | Evidence locker | 1x Lockpick Set | 10 points |
| Detective Agency | 9 | Casebook | Passive: +4% Break-in success, +3% crime XP | Passive |
| Print Shop | 1 | Overrun | 3x Spray Can | 3 points |
| Print Shop | 4 | Stencil plates | Passive: +4% Tagging success | Passive |
| Print Shop | 7 | Appraisal certificates | Passive: +10% pawn prices | Passive |